A business’ image, its branding, is everything in this day and age. With so many businesses growing overnight in certain industries, it gets harder and harder to stand out. This is due to the fact that these businesses get their logos from the same place, have their marketing done by the same types of firms, and so they end up looking alike. One of the marketing materials that can make a big difference in branding, however, is signage. For that reason, in this article we will be discussing some of the signage like Digital Sign Boards from Retail Motion that a business cannot afford NOT to have, and some of the signage that will increase customer acquisition and sales.
The trend that has been occurring for the past five years has been businesses thinking that they can be purely online. Though some are able to pull it off and it may make sense financially, having a store where people can physically see a product and talk to someone in person about services, still has a lot of power. If you’ve remained a physical store or outlet, and you don’t have the following signage, you need to reconsider, right away.
- Floor mats for entrances and interiors
- Signs compliant with the ADA
- Signage that’s persuasive and product-specific
- Informational Signage
- Signs for your exterior
Floor mats can have a great impact depending on the words you select. If you study sales enough, you will be able to create a “buying mood”, right when people enter through your doors. ADA stands for “Americans with Disabilities Act” and these signs can include the braille writing on the exterior of a bathroom door. Another type of signage that you can’t miss having inside your area is persuasive signage. These include items like the red “sale price” tags, as well as buy one get one 50% off, among others. Informational signage is mostly seen in stores like Walmart where on the top of each isle you see what the isle contains, such as rice, beans, and spices or cereal, etc. The last and most important type of signage to have at your location is outdoor signage to allow the sign to not only capture people’s attention and bring them into your store, but to let them know of any specials of the day, or ongoing promotions.
In conclusion, in this article we discussed some of the signage that your place of business or location should have in order for it to be seen as a professional venue. There’s a reason why realtors and event coordinators use all five of these signs when promoting; it makes it easy for the target audience. These five are the “staple” signage to have, but there are other more powerful types such as neon signs and billboard, but these will be a lot more expensive, but in time the return on investment will pay for them.