A business’ image, its branding, is everything in this day and age. With so many businesses growing overnight in certain industries, it gets harder and harder to stand out. This is due to the fact that these businesses get their logos from the same place, have their marketing done by the same types of firms, and so they end up looking alike. One of the marketing materials that can make a big difference in branding, however, is signage. For that reason, in this article we will be discussing some of the signage like Digital Sign Boards from Retail Motion that a business cannot afford NOT to have, and some of the signage that will increase customer acquisition and sales.
The trend that has been occurring for the past five years has been businesses thinking that they can be purely online. Though some are able to pull it off and it may make sense financially, having a store where people can physically see a product and talk to someone in person about services, still has a lot of power. If you’ve remained a physical store or outlet, and you don’t have the following signage, you need to reconsider, right away.
- Floor mats for entrances and interiors
- Signs compliant with the ADA
- Signage that’s persuasive and product-specific
- Informational Signage
- Signs for your exterior
Floor mats can have a great impact depending on the words you select. If you study sales enough, you will be able to create a “buying mood”, right when people enter through your doors. ADA stands for “Americans with Disabilities Act” and these signs can include the braille writing on the exterior of a bathroom door. Another type of signage that you can’t miss having inside your area is persuasive signage. These include items like the red …Read More