Make Your Marketing Personal With a PURL
Did you know that people are far more likely to visit a website with their name in it than a generic advertisement? Not surprisingly, this was the idea that generated the creation of pURL marketing.
pURL marketing is used by marketers to attract customers to a website. Most often this is done to promote a new product, a new show, or have customers complete a survey. While customers are visiting their completely personalized website several different pieces of traceable information are gathered about the visit.
pURLs are most often combined with direct mail marketing. Customers receive a postcard containing a URL with their real name in it, usually first and last, and of course they want to know what is going on. Marketing success prevails.
pURL Marketing Success
pURLs are a great way to market a new product or advertise an event. Since customers are highly interested in visiting the website once they see their personalized URL, response rates are extremely high. Very few people who receive pURL mailings fail to visit their site.
pURL marketing response rates are dramatically higher than other forms of traditional marketing. Purls are very versatile and can be used in a variety of different ways. Though most pURL campaigns are initially sent through direct mail via postcards, you can also promote your pURLs quite effectively through email. Both types of message delivery have proven to be successful and both can be done with relatively little expense. The incredible response rates combined with the surprising affordability of a pURL campaign make it very hard to beat.
Using pURL Marketing for a Pre-Sale or Pre-Event Campaign
Many marketers use pURLs as a way to drum up attention for a future event or product before it hits the market. These types of URLs are inexpensive …
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