Make Your Marketing Personal With a PURL
Did you know that people are far more likely to visit a website with their name in it than a generic advertisement? Not surprisingly, this was the idea that generated the creation of pURL marketing.
pURL marketing is used by marketers to attract customers to a website. Most often this is done to promote a new product, a new show, or have customers complete a survey. While customers are visiting their completely personalized website several different pieces of traceable information are gathered about the visit.
pURLs are most often combined with direct mail marketing. Customers receive a postcard containing a URL with their real name in it, usually first and last, and of course they want to know what is going on. Marketing success prevails.
pURL Marketing Success
pURLs are a great way to market a new product or advertise an event. Since customers are highly interested in …
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