Month: January 2023

Sustainability matters a lot to consumers of brands globally, so much so that it is one of the aspects that they consider when choosing a brand. Data gleaned from our 2021 research on the packaging of confectionaries shows that this trend continues to balloon each year. In our latest Webinar, which is available to watch and/or download, we explore how confectionery brands can best communicate their stand on sustainability to consumers through packaging. Further in the webinar, our experts share data and insights as well as recommendations on how to best promote and articulate sustainability through packaging.

As it is, customers are looking for brands that understand as well as cater for their needs. To better understand brands, consumers are taking a more in-depth look at the packaging on their desired products. Research shows that around 19% of consumers are willing to pay much more for a product and even …