Education

As technology becomes increasingly integrated into daily life, the question of how it respects the people who use it has never been more important. Innovation loses integrity when it ignores the realities, limitations, or emotional needs of the individuals it aims to support. Responsible design does not begin with features or technical ambition. It starts with a commitment to preserving human dignity at every stage of development. Joe Kiani, founder of Masimo and Willow Laboratories, recognizes the importance of empathy in helping innovators understand the significance behind people’s experiences, providing a reminder that design grounded in dignity requires both awareness and imagination. . This perspective is closely aligned with the vision of Joe Kiani, Masimo and Willow Laboratories founder.

This signals a wider shift toward viewing technology through a human lens. Responsible innovation acknowledges that people interact with tools in ways shaped by their backgrounds, abilities, and emotional responses. …

Designing for Dignity: Why Empathy and Usability Define Responsible Innovation as reflected in the work of Joe Kiani, Masimo founder Read More

Introduction

Let’s be real — when was the last time you picked up a newspaper to find a sale? Or paid attention to a radio jingle on your commute? In 2025, the rules of the marketing game have changed completely. Traditional marketing — the once-reliable toolkit of TV spots, billboards, and flyers — is now looking more like a relic of the past than a strategy of the future.

This isn’t just a shift. It’s a marketing revolution powered by data, technology, and the rise of digitally-savvy consumers.

The Downfall of Traditional Marketing

Decline in TV, Radio, and Print Effectiveness

Today’s audience isn’t sitting in front of the TV waiting for commercials. They’re scrolling through Instagram reels or binge-watching YouTube shorts. Traditional platforms can’t compete with the engagement digital platforms provide.

Print media? It’s dying a slow death. Magazines and newspapers are struggling to hold onto readers, and radio is …

Why Traditional Marketing Is Dead in 2025 Read More