Consumers Connecting With Companies, courtesy of Customer Thermometer…
Whatever you need packaging for, your items need to be well protected. This should go without saying, but mistakes can be made, and often happen. This post, courtesy of the packaging experts at Kendon Packaging, will explain why packaging, protective and otherwise, is the most important aspect of any logistical or delivery operation.
It’ll avoid damaging your bottom line
If a product reaches a consumer in a poor state, then the seller is typically liable to replace the product. Doing this over and over again due to a poor packaging strategy will damage your bottom line and suck up any profits you may be making. Even a thin layer of bubble wrap or a few ‘fragile’ stickers can help avoid this, so this extra expense should be seen as an essential to avoid embarrassing product replacements.
It’ll help your reputation
While you can’t totally avoid damage to your products while they’re being sent – thanks to the vagaries of the postal and courier system – you can help prevent needless damage on your own end.
If stories of your damaged products become the norm, your company will begin to garner a negative reputation and you’ll lose sales – an existential threat to the future of your business.
Being dependable is more and more important in today’s economy, as a huge percentage of shopping is now done online – and today’s consumer wants their goods delivered promptly and safely, especially during a high-pressure sales season such as Christmas.
It can inspire brand loyalty
Moving away from protective packaging, the overall aesthetic and branding choices you make for your packaging can make the difference between an increased pool of brand adherents and a lack of interest in your product. Cast an eye over what your competitors are doing, packaging …Read More
We’ve all been to a startup networking event and met someone who tells you that their ‘great’ idea is going to change the world, haven’t we? You stand and listen to their ambitious claims for a few minutes just to realize that they haven’t even done their homework. The idea isn’t new, or it simply won’t work. Soon, it transpires that they have done no market research yet still expect to find a co-founder.
Surely these guys are just deluding themselves and not only are they wasting their own time, but also everyone else’s, but sadly today with the money sloshing around in these circles, there are more and more of them. Here are a few ways to spot the dreamers:
‘I have a unique idea’ – Let’s face it, there are 7 billion people on our planet. It is highly unlikely that any idea is unique. If you look at the stats, many of the most successful startups did not have unique propositions. It’s the implementing of the idea what matters.
’I have 8 other great ideas’ – A variation of the above. Steer clear. It is difficult enough to make one idea happen, even if your motivation and organisational skills are second to none! More than one spells lack of focus and not 100% passion.
‘Where are the beers?’ – Beware of ‘entrepreneurs’ who only attend networking events for free booze. They are free-loaders not entrepreneurs. It’s the content of the event that should attract real entrepreneurs, not free beers.
‘I can’t tell you anything’ – We are in ‘stealth mode’. This generally means they haven’t worked out what they are doing and are too embarrassed to admit it.
’My website is under construction’ – It’s fine to have a landing page for a couple of months, but …Read More