Whatever you need packaging for, your items need to be well protected. This should go without saying, but mistakes can be made, and often happen. This post, courtesy of the packaging experts at Kendon Packaging, will explain why packaging, protective and otherwise, is the most important aspect of any logistical or delivery operation.
It’ll avoid damaging your bottom line
If a product reaches a consumer in a poor state, then the seller is typically liable to replace the product. Doing this over and over again due to a poor packaging strategy will damage your bottom line and suck up any profits you may be making. Even a thin layer of bubble wrap or a few ‘fragile’ stickers can help avoid this, so this extra expense should be seen as an essential to avoid embarrassing product replacements.
It’ll help your reputation
While you can’t totally avoid damage to your products while they’re being sent – thanks to the vagaries of the postal and courier system – you can help prevent needless damage on your own end.
If stories of your damaged products become the norm, your company will begin to garner a negative reputation and you’ll lose sales – an existential threat to the future of your business.
Being dependable is more and more important in today’s economy, as a huge percentage of shopping is now done online – and today’s consumer wants their goods delivered promptly and safely, especially during a high-pressure sales season such as Christmas.
It can inspire brand loyalty
Moving away from protective packaging, the overall aesthetic and branding choices you make for your packaging can make the difference between an increased pool of brand adherents and a lack of interest in your product. Cast an eye over what your competitors are doing, packaging wise, and try to carve out a niche that’ll help your brand stand out.
Whether it’s a brightly-coloured product aimed at kids or a more classily packaged item aimed at well-off adults, your niche needs to become your own.
It can boost your eco-credentials
It’s no secret that the packaging industry is leaning towards a more eco-friendly ethos, thanks to public pressure derived from the sorry state of the world’s oceans. Many leading brands such as Coca-Cola are starting, albeit slowly, a process in which they change what materials they use in their production and distribution process.
Making a switch to recycled packaging will stand you in good stead, as the global switch to more sustainable methods of consumption gathers pace. Eco-conscious consumers will be much more likely to buy your product if your packaging isn’t harmful, and if and when unrecyclable materials are banned, you’ll be ahead of the game.
They say that you shouldn’t judge a book by its cover, but many people do just that with products, simply based on their packaging. If yours is as good as it possibly can be when combined with the correct usage of protective products such as void fill and bubble wrap, your business will steer well clear from disaster.