Customer feedback offers some of the most valuable insight a business can generate. It helps to demonstrate what you’re doing right, and what you’re doing wrong. It’s a really useful way to understand what your customers think about the products and services which you offer, and how they feel about you as a brand.
However, as many business owners are well aware, acquiring customer feedback can be difficult. To help with this, Customer Thermometer have produced study and infographic looking in to survey fatigue, and what business owners can do to overcome this.
Consumers Connecting With Companies, courtesy of Customer Thermometer