June, 2025 | Nwa-entrepreneur

Why Traditional Marketing Is Dead in 2025

June 18, 2025June 18, 2025 - by Abigail Martinez

Introduction

Let’s be real — when was the last time you picked up a newspaper to find a sale? Or paid attention to a radio jingle on your commute? In 2025, the rules of the marketing game have changed completely. Traditional marketing — the once-reliable toolkit of TV spots, billboards, and flyers — is now looking more like a relic of the past than a strategy of the future.

This isn’t just a shift. It’s a marketing revolution powered by data, technology, and the rise of digitally-savvy consumers.

The Downfall of Traditional Marketing

Decline in TV, Radio, and Print Effectiveness

Today’s audience isn’t sitting in front of the TV waiting for commercials. They’re scrolling through Instagram reels or binge-watching YouTube shorts. Traditional platforms can’t compete with the engagement digital platforms provide.

Print media? It’s dying a slow death. Magazines and newspapers are struggling to hold onto readers, and radio is …

Low-GWP Refrigerants and Microchannel Heat Exchangers: The Union for the Future

June 13, 2025June 13, 2025 - by Abigail Martinez

As environmental regulations grow and the HVAC industry sets sights on leaner operations, the union of low-global-warming-potential (GWP) refrigerants and next-generation heat transfer technologies has taken front stage. Among such technologies, microchannel heat exchangers have been a natural companion to next-generation refrigerants, with the benefit of improved efficiency, lower space needs, and enhanced system integration.

The transition from high-GWP refrigerants like R-410A is no longer a choice—it’s a necessity enabled by global climate accords and regional regulation like the AIM Act in the US and F-Gas Regulation in the EU. Such regulations are forcing manufacturers and users to switch to substitutes like R-32, R-290, R-454B, and R-449A, all of which have much lower environmental profile parameters. But refrigerant replacement is not just a matter of one fluid replacing another—system components need to be reexamined for compatibility, performance, and safety.

This is where microchannel heat exchangers come in handy. Their internal …

How long is business setup in Dubai?

June 9, 2025June 23, 2025 - by Abigail Martinez

Dubai has cemented its reputation as a global business hub, attracting entrepreneurs and investors from around the world. Its pro-business policies, strategic location, and diverse economy make it an appealing destination for establishing a company. However, a common question for those planning to relocate their operations or start a new venture is: how long does business setup in Dubai actually take? The answer isn’t a single, fixed period, as several factors influence the timeline. Generally, the process can range from a few days for straightforward cases to several weeks or even months for more complex structures requiring specific external approvals.

Key Takeaways:

Business setup in Dubai can take anywhere from a few days to several weeks, depending on various factors.
Free Zones typically offer faster setup times compared to mainland companies.
Thorough preparation of documents is crucial for expediting the process.
The type of business activity and legal structure significantly