Abigail Martinez | Nwa-entrepreneur

Why Traditional Marketing Is Dead in 2025

June 18, 2025June 18, 2025 - by Abigail Martinez

Introduction

Let’s be real — when was the last time you picked up a newspaper to find a sale? Or paid attention to a radio jingle on your commute? In 2025, the rules of the marketing game have changed completely. Traditional marketing — the once-reliable toolkit of TV spots, billboards, and flyers — is now looking more like a relic of the past than a strategy of the future.

This isn’t just a shift. It’s a marketing revolution powered by data, technology, and the rise of digitally-savvy consumers.

The Downfall of Traditional Marketing

Decline in TV, Radio, and Print Effectiveness

Today’s audience isn’t sitting in front of the TV waiting for commercials. They’re scrolling through Instagram reels or binge-watching YouTube shorts. Traditional platforms can’t compete with the engagement digital platforms provide.

Print media? It’s dying a slow death. Magazines and newspapers are struggling to hold onto readers, and radio is …

Business Services Industry

Low-GWP Refrigerants and Microchannel Heat Exchangers: The Union for the Future

June 13, 2025June 13, 2025 - by Abigail Martinez

As environmental regulations grow and the HVAC industry sets sights on leaner operations, the union of low-global-warming-potential (GWP) refrigerants and next-generation heat transfer technologies has taken front stage. Among such technologies, microchannel heat exchangers have been a natural companion to next-generation refrigerants, with the benefit of improved efficiency, lower space needs, and enhanced system integration.

The transition from high-GWP refrigerants like R-410A is no longer a choice—it’s a necessity enabled by global climate accords and regional regulation like the AIM Act in the US and F-Gas Regulation in the EU. Such regulations are forcing manufacturers and users to switch to substitutes like R-32, R-290, R-454B, and R-449A, all of which have much lower environmental profile parameters. But refrigerant replacement is not just a matter of one fluid replacing another—system components need to be reexamined for compatibility, performance, and safety.

This is where microchannel heat exchangers come in handy. Their internal …

Business Plan

How long is business setup in Dubai?

June 9, 2025June 9, 2025 - by Abigail Martinez

Dubai has cemented its reputation as a global business hub, attracting entrepreneurs and investors from around the world. Its pro-business policies, strategic location, and diverse economy make it an appealing destination for establishing a company. However, a common question for those planning to relocate their operations or start a new venture is: how long does business setup in Dubai actually take? The answer isn’t a single, fixed period, as several factors influence the timeline. Generally, the process can range from a few days for straightforward cases to several weeks or even months for more complex structures requiring specific external approvals.

Key Takeaways:

Business setup in Dubai can take anywhere from a few days to several weeks, depending on various factors.
Free Zones typically offer faster setup times compared to mainland companies.
Thorough preparation of documents is crucial for expediting the process.
The type of business activity and legal structure significantly

Work From Home

How to Track Remote Work Productivity Without Surveillance

February 24, 2025February 24, 2025 - by Abigail Martinez

Remote work has increased the level of flexibility workers can enjoy, but it poses serious challenges for employers. What’s one of the worst challenges? Figuring out how to measure success in a digital workspace—essentially, grappling with the right remote productivity metrics. It is a genuine worry, but the goal should be reaching a balance between ensuring the productivity needed on one end and granting respect to your employees’ work freedom on the other. Nobody wants to feel like there’s a hawkeye constantly observing them. Instead, let’s examine some humane and effective strategies for monitoring performance remotely that are built on trust, communication, and collaboration—the foundation of every successful remote work team. If you are wondering about how to track remote employee productivity, keep reading.

Getting To The Point: Establish Achievable-Centered Goals

Trying to figure out how to roam around a new town without GPS? It would be super difficult, …

Business Finance

Why Fixed Deposits Are Popular Among Retirees

February 10, 2025February 10, 2025 - by Abigail Martinez

Fixed deposits (FDs) have long been a preferred investment choice among retirees, providing them with a secure and reliable source of income. As retirees transition from earning regular salaries to relying on their savings, they seek low-risk options that offer stability and guaranteed returns. Fixed deposits fit these criteria perfectly, making them one of the most trusted financial instruments for retirees. In this article, we will explore the reasons why fixed deposits are so popular among retirees, their benefits, and important factors to consider, including TDS on FD interest.

1. Guaranteed Returns and Safety

One of the primary reasons retirees favour fixed deposits is the guaranteed returns they offer. When investing in an FD, individuals know exactly how much they will earn over a set period. Unlike the volatile stock market or mutual funds, FDs provide stability and certainty, which is especially important for retirees who may have limited income …