Why Stores Are Betting on Modern Marketing Mediums to Entice Customers
Digital technology has become the most important way to capture the customer’s attention. It’s cost-efficient, adopts to quick changes, and businesses can use it to easily increase prestige and build loyalty. That’s why this form of communication has become the number one method for customer engagement.
Driving Traffic Back into Stores
Why go digital? because the delivery of interactive, targeted information, based on location in real time can help improve the customer experience by providing relevant information in a timely manner.
Digital signage in retail has become a billion-dollar industry, reaching nearly $20 billion dollars in 2017, up by almost 19 percent since 2015. Experts predict the industry will grow by another 61 percent in just five years. Why the rapid growth? because customers pay attention to innovations that improve the comfort and efficiency of purchases. Not to mention, this modern form of media is inexpensive, compared to traditional marketing …
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