Nwa-entrepreneur

Business and Industry

Month: April 2019

How Do You Define Internet Marketing For Online Business?

How Do You Define Internet Marketing For Online Business?

How Do You Define Internet Marketing For Online Business?

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How do you define internet marketing for online business? Internet marketing is also known an online marketing, e- marketing or web marketing. This is the art of advertising an online business or website by using various paid and free means on the internet to attract prospective customers (or traffic) to your webpage in order to generate more sales and business success. The internet has definitely helped businesses lower their advertising costs! Even if you are not selling items directly online your business can still benefit by attracting new customers to your website.

Many businesses hire someone to do SEO (search engine optimization) for them which provides the service of getting you ranked higher in the search engines. Which is good if your business can afford it. After contacting a company in my area i found out that these services can cost $2500 – $10,000 dollars and have monthly fees to maintain the high search engine rankings. There are many ways one can promote their business online without the high costs of a specialist.

So what types of advertising are there that define internet marketing for online business? Let’s start with the most popular free methods:

1. Article Marketing: Write articles that provide information for your target niche on how your products or service can help them solve a specific problem. The more specific you are the more likely you are to attract someone who is really going to be interested in what you offer.

2. Video Marketing: Create videos and posting them to sites like you tube is another popular way to drive traffic to your website. If you don’t like the idea of videoing yourself talking, you can use pictures to describe your message with text or voiceover. You can have a lot of fun with video marketing!

3. Social Media Sites: So who hasn’t heard of Facebook and twitter? My point exactly!

You can also pay to drive traffic to your website by putting up banner ads or small advertisements that are pay per click. Once you’ve searched a word or phrase on Google you can take note of the banner ads that are above the organic search results and pay per click are on the right hand side.

There you have a few ways that define internet marketing for online business. These are of course only a few of the ways you can promote your business website online. Consider what the internet truly does offer for businesses of all types. Think about the traditional advertising methods compared to marketing online and how much more exposure your business can get for considerably less.… READ MORE ...

Top Seven Pitfalls of Small Business Marketing Online

Top Seven Pitfalls of Small Business Marketing Online

Top Seven Pitfalls of Small Business Marketing Online

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In the modern age, many business marketing practices that once were the staple of companies worldwide, have become widely less effective. At the turn of the century, cutting edge companies began seeking opportunities on the internet, and in recent years, even small local businesses have started to follow suit.

No online Presence

Not having a website in today’s business client is like not having a store twenty years ago. A website is the online embassy of your business, your “virtual storefront”. By providing an outlet for consumers to interact with your company on the internet, you build brand reputability, awareness and yes, a larger consumer base. There are some consumers, and the number is growing rapidly each day, that solely rely on the internet for all of their functional needs, such as finding businesses and services, shopping, research etc. Without a proper online presence, you are potentially missing out on this entire demographic of web savvy consumers.

Too much direct mail/offline tactics

With so much direct mail, radio ads and newspaper advertisements floating around, the power of offline marketing has become very diluted. However, especially within the realm of local small business, the online realm provides a great opportunity to get noticed in a relatively less competitive space.

Too much PPC

While PPC is a great knockout punch for an online campaign, it can only go so far. Many marketers refer to PPC as the “crack” of online marketing. This means that while it can provide your business with a nice high point in traffic, etc. it must continuously be fed to keep you on that same level. A proper SEO campaign can provide much higher return on investment and lasting sustainability. I’m not saying PPC is a bad thing, however it should be supplemented into a large mix of tactics, and should not be your sole resource of traffic.

No social media presence

Social media is a great way to interact with consumers and potential clients. Social media provides a personal face to your business and builds trust and recognition for your brand. Without this aspect of online marketing, there is not only no way for you to interact with consumers, but no way to gauge your online presence and reputation from a social aspect online.

Website out of date

If your website was built five years ago, chances are it is out of date. By this I mean your website was probably designed using older design software and techniques and has a very dated look. This can be very off putting to consumers. Secondly, the way search engines interact with websites has changed drastically in the past few years and the way older websites were coded make it difficult for search engines to find and crawl the site. A new fresh clean website will provide your business with a cutting edge image and when your marketing efforts drive traffic to your site, they won’t turn and run.

Sending the Wrong Message

Many think of tactics such … READ MORE ...

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