Digital technology has become the most important way to capture the customer’s attention. It’s cost-efficient, adopts to quick changes, and businesses can use it to easily increase prestige and build loyalty. That’s why this form of communication has become the number one method for customer engagement.
Driving Traffic Back into Stores
Why go digital? because the delivery of interactive, targeted information, based on location in real time can help improve the customer experience by providing relevant information in a timely manner.
Digital signage in retail has become a billion-dollar industry, reaching nearly $20 billion dollars in 2017, up by almost 19 percent since 2015. Experts predict the industry will grow by another 61 percent in just five years. Why the rapid growth? because customers pay attention to innovations that improve the comfort and efficiency of purchases. Not to mention, this modern form of media is inexpensive, compared to traditional marketing and advertising.
One of the biggest benefits to retailers is the use of advertising space. With digital signage, content can be changed in a matter of minutes. Screens can vary from simple text to still images, to an animated video with or without audio. You can also publish any message you want, at any time.
- Retailers keep customers updated with the latest product developments and promotions, delivering information directly to buyers in retail stores.
- You can also welcome consumers as they enter the store by playing a personalized greeting that is activated when they enter through the front door.
- Digital signage can spread the word about new product promotions and announce upcoming events
Retailers have found by moving to digital, you can easily get the results you want because you can inform, promote and entertain consumers in the place and at the time you choose, thereby influencing the buying behavior.…Why Stores Are Betting on Modern Marketing Mediums to Entice Customers Read More