There are many different types of digital marketing strategies that you can use to increase your business’s exposure and revenue. Inbound marketing is a good example, as is video marketing, influencer marketing, and social media marketing. Each one has different advantages and disadvantages, so it’s important to know what each is before deciding on the best approach. If you’re not sure how to implement a particular strategy, consider some of these examples and get started today!
Influencer marketing
Using influencer marketing to create brand awareness can be an effective strategy. But it can also be tricky, so you must establish clear expectations before starting a campaign. You should aim to increase brand awareness and convert leads into paid customers, but you should also be prepared to repeat the campaign if you aren’t satisfied with the results. Here are some influencer marketing examples:
Video marketing
Digital marketing examples include video marketing, which can be used to engage with prospects throughout the purchasing cycle. It’s a great way to create a more personalized customer experience. According to a recent HubSpot study, millennials and Gen Z are more likely to purchase products or services based on recommendations from peers and brands. Personalized videos can help drive prospects further down the purchase path, thereby increasing the likelihood of conversion.
Inbound marketing
Inbound marketing is a method of attracting customers to your website through the use of various techniques. The key is to engage in a process of social selling to attract new customers. This involves developing a relationship with your current customers and cultivating relationships through word-of-mouth and referrals. This will create a “flywheel” effect, allowing you to continue growing without having to constantly attract new customers.
Social media marketing
In order to increase your revenue and market your business effectively, you need to know how to use social media for marketing. There are many strategies that businesses can use on social media, including viral marketing. Viral marketing aims to create viral content and spread it quickly to increase sales and brand awareness. It can also be used to build an audience and create word-of-mouth advertising. Earned media, or “earned” advertising, refers to non-paid advertising, such as content from users, such as product reviews, recommendations, shares, and reposts.
Moment marketing
The most effective moment marketing examples take advantage of timely events. Consider the recent power outage in Mumbai. Faasos capitalized on the trend and created a clever one-liner promoting its delivery service. The campaign was branded with references to popular web series Sacred Games. The line was renamed to reflect the characters. This marketing strategy gained 47 million impressions and over 45k engagements. Ultimately, the brand was able to build a loyal fan base despite the brief period of controversy.
