Digital marketing strategies involve the use of online platforms and content, which are widely available to consumers. While traditional marketing remains a significant aspect of doing business in the United States, no organization can ignore the growing power of this medium. Using content, media, and platforms available on the internet, a digital marketing strategy can be a great support for short and long-term goals. Implementing a digital marketing strategy requires a plan and tactics to implement it.
Content marketing
A digital marketing strategy based on content is no longer new. In fact, 81 percent of marketers consider it to be their core strategy. According to a report from Semrush, 82 percent of companies rely on content marketing as their main distribution channel, with just 10 percent stating that they don’t use it at all. Regardless of the type of content, it is crucial to provide useful, high-quality information to your target audience. Remember that customers go through three stages before making a purchase: awareness, consideration, and commitment.
SEO
If you’re looking for more traffic, you should consider SEO as part of your digital marketing strategy. This strategy will help your website gain more visibility and traffic from Google and other search engines. SEO can be performed on both the organic and paid side, depending on the goals of your business. It’s important to focus on high-quality content and make sure it delivers real value to your users. Otherwise, you could risk getting penalized by Google.
Email marketing
The most important element of email marketing as a digital-marketing strategy is segmentation. Segmenting your subscriber list helps you deliver personalized messages that engage your audience and drive sales. Using behavior-based segmentation, you can customize content for each segment. For example, a welcome series may be more appealing to new subscribers than an email featuring a sale announcement. Likewise, automation can follow up on purchases or other actions. Segmenting subscribers also helps you reward engaged subscribers with extra offers and rewards and remind inactive ones to take the next step.
CRO
In addition to SEO, a well-implemented CRO marketing strategy can boost your website traffic and increase your sales. There are several ways to measure this, including the number of visitors, how many buy, and problems encountered. A product page with 2,314 monthly visits will have a 0.6% conversion rate. If that number is low, your CRO strategy needs to be improved. In such cases, you may need to make some SEO changes as well.
Omnichannel presence
The importance of omnichannel presence in your digital marketing strategy cannot be overstated. Customers no longer shop in linear fashion, but rather on multiple touchpoints that are seamless and personalized. A Salsify report shows that shoppers engage in 11 touchpoints to make purchasing decisions, and according to the PWC 2020 report, this number will grow to 80% by 2020. In order to successfully implement this strategy, brands must understand their customers’ pain points and study how they buy, interact, and use various touchpoints.
Share of voice
Measure your share of voice by analyzing the number of media mentions of your brand and product. You can also measure it by the type of publication, since certain media outlets have a higher authority level than others. For example, a mention in The Wall Street Journal carries more weight than one in a blog. Another way to determine your share of voice is by monitoring headline mentions. You can use a social media automation tool to calculate your share of voice.
