A business needs a website and it also needs visitors to the website. The larger the number of visitors, the higher is the chance of business growth. Search Engine Optimisation is essential for increasing the traffic to your website. But, there has to be a precaution with every action. Every website administrator should take care to avoid making some common mistakes if you want to prevent website against penalization. Your website serves the purpose of growing the business. SEO Company India can help you with maximizing your business plan. Read on to understand the common mistakes, which work against you when it comes to SEO for your website:
1. Keyword Stuffing
Keyword stuffing refers to the process of filling your website with keywords repetitively. It is believed that the appearance of the keywords can assist in improving the traffic, but excessive repetition can actually result in a decline.
2. Insecure Website
If your website is not secure, the data present on it could land up in the wrong hands. “Black Hat” hackers could end up taking advantage of your website. It is imperative that you work on securing your website. Check your website regularly and provide encrypted security for sensitive data on the site. Protect your users and yourself.
3. Inferior and Identical Content
To keep the reputation of your website going strong, upload original and A-grade content. Inconsistent and irrelevant content will harm your website. If the content on your website is identical to that present on other websites, it will get your site removed from the indexes of the search engines. In order to prevent website against penalization, ensure that your content is worthy of your website.
4. Broken Links
Keep checking the links that are made available to redirect the user to your website. If the link does not work due to any reason, you are the one at loss. Professional eCommerce SEO services can keep a check on such things for you and prevent the common mistakes such as wrong spellings, shifting of the webpage and missing out on updating your internal links.
5. Lack of Platform Adaptation
With the technology changing so frequently, you need to work with double the speed to keep up with it. For SEO, your website needs to be able to adapt itself to the software and hardware updates in the latest smartphones and tablets. You also need to keep it available for the not-the-latest Operating Systems. If you are not able to manage this, you might end up losing existing and potential customers.
6. Missing Website Analytics
Analytic tools help the SEO professionals to keep track of the website data. It helps them to collect, measure and analyze it to understand if you are succeeding in your goals. Using this, you can plan and strategize the future moves to improve user experience and hence the traffic. This will prevent the website against penalization.
7. Not Checking the Sources of Your Backlinks
SEO works a lot based on the links provided on other sources to redirect the traffic to your website. These sources could be other websites belonging to your affiliates, your business partners or even to bloggers. Analyze and see if these relationships actually benefit you.
Nobody would intentionally want to make mistake – definitely not those that could potentially harm your business growth. Avoid the above-mentioned follies and be careful while implementing SEO techniques – either on your own or through a professional service provider.