A business needs a website and it also needs visitors to the website. The larger the number of visitors, the higher is the chance of business growth. Search Engine Optimisation is essential for increasing the traffic to your website. But, there has to be a precaution with every action. Every website administrator should take care to avoid making some common mistakes if you want to prevent website against penalization. Your website serves the purpose of growing the business. SEO Company India can help you with maximizing your business plan. Read on to understand the common mistakes, which work against you when it comes to SEO for your website:
1. Keyword Stuffing
Keyword stuffing refers to the process of filling your website with keywords repetitively. It is believed that the appearance of the keywords can assist in improving the traffic, but excessive repetition can actually result in a decline.
2. Insecure Website
If your website is not secure, the data present on it could land up in the wrong hands. “Black Hat” hackers could end up taking advantage of your website. It is imperative that you work on securing your website. Check your website regularly and provide encrypted security for sensitive data on the site. Protect your users and yourself.
3. Inferior and Identical Content
To keep the reputation of your website going strong, upload original and A-grade content. Inconsistent and irrelevant content will harm your website. If the content on your website is identical to that present on other websites, it will get your site removed from the indexes of the search engines. In order to prevent website against penalization, ensure that your content is worthy of your website.
4. Broken Links
Keep checking the links that are made available to redirect the user to your website. If the link …Read More