Have to a Great Business Name Be-Brief? No
Look about the online world, especially at blogs written by high-priced naming consultants, and you are going to come across a lot of rules about what makes for any good business name. A few of these are pure nonsense. They’re not observations but opinions – shaky opinions, as well.
One example is, some naming consultants claim that a fantastic business name must be brief. Accurate, some are Google. Nike. Intel. Ford. Finest Invest in. Sprint. Deere.
A single expert says names should be no greater than three syllables, and a different says no greater than three words. Supposedly, shorter is more memorable. But this is not necessarily correct. Take into account Etsy, Boku, and Eska. These four-letter names are hard for English speakers to bear in mind because they involve combinations or sequences of sounds that don’t naturally occur inside the language.
When you look in the 2009 Fortune 100 …
Have to a Great Business Name Be-Brief? No Read More