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Make Your Marketing Personal With a PURL
New Business Ideas

Make Your Marketing Personal With a PURL

- by Abigail Martinez

Did you know that people are far more likely to visit a website with their name in it than a generic advertisement? Not surprisingly, this was the idea that generated the creation of pURL marketing.

Make Your Marketing Personal With a PURL
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pURL marketing is used by marketers to attract customers to a website. Most often this is done to promote a new product, a new show, or have customers complete a survey. While customers are visiting their completely personalized website several different pieces of traceable information are gathered about the visit.

pURLs are most often combined with direct mail marketing. Customers receive a postcard containing a URL with their real name in it, usually first and last, and of course they want to know what is going on. Marketing success prevails.

pURL Marketing Success

pURLs are a great way to market a new product or advertise an event. Since customers are highly interested in …

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Internet Marketing Is Not Magic
Franchise

Internet Marketing Is Not Magic

- by Abigail Martinez

You can’t sit around waiting for something to happen. You need to make your own magic through hard work, innovative thinking and by staying on top of changing technologies.

Internet Marketing Is Not Magic
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Never sit around waiting for something to happen. There is so much you can do to market your website. For example, always have a working outline of a web article ready to go on your computer. Continue to read, learn and write about the topics of your choice. Turn out good articles that your readers will find interesting. Your website traffic numbers will show steady improvement.

Keep both feet on the ground running. You should be conducting a weekly check of your website to make sure the keywords and phrases you are using are chosen well. Make changes as needed. Remember new content causes search engines to take a fresh look at your website.

Enthusiasm and excitement will produce …

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For Better Job Prospects, Invest in BA Training Courses
Online Business

For Better Job Prospects, Invest in BA Training Courses

- by Abigail Martinez

Ever since the job market has become fiercely competitive, it has become even more imperative to arm yourself with some special skills to stand out from the crowd. Business specialists have become common and to catch the eye of your potential employer you have to have a set of special skills which will differentiate you from the rest. You can do this by taking BA training courses which will be immensely useful in your career.

BA training courses help you recognize specific problems in your work area and how to tackle them cleverly. At the same time they also help you recognize opportunities which come your way which otherwise you may not have been able to identify or would have let go of them as risky. A course in business analysis gives you the right perspective as to when to take risks and when to write off certain projects as …

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How to Write a High Impact Mission Statement For Your Business - Tips to Consider
New Business Ideas

How to Write a High Impact Mission Statement For Your Business – Tips to Consider

- by Abigail Martinez

You have started your business and probably already know you need a mission statement for your company.Sometimes coming up with a descriptive and precise statement can be a daunting task.There a few important factors to consider when developing a high impact mission statement for your business.

Firstly, what is a mission statement and why is it important?The mission statement of your business is one or two sentences that specifically says how your organization invests its time in others.In other words, your mission is exactly what your company does on a daily basis to add something to the world.

The mission statement of your company will be publicly displayed so some creative thought needs to be put in to developing one.It should create a positive impression on whoever reads it and should also be used as a broad guideline on how you manage and run your company.If you have employees they …

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Business Strategies to Compete in the Digital Age
Business Plan

Business Strategies to Compete in the Digital Age

- by Abigail Martinez
Business Strategies to Compete in the Digital Age

The digital domain has become the number one trading place. Digital marketing is being increasingly used as a means of trading and communication for business owners, partners, and customers across all countries in the world. Therefore, as a business owner or marketer, you have a considerable opportunity to develop your business and network. Yet, as with the widening of global digital markets, it means that the number of your competitors also increases. Therefore, business strategy is an important thing that you must prepare and implement in order to face increasing competition.

The down side of this development is that not all business owners understand them, particularly conventional business owners. Many of them did not adapt to these changes and thus experience decreased turnover. The digital age, which should have become a wealth of opportunities, has actually turned and became a threat to them. To overcome this challenge, businesses, especially those …

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