You can’t sit around waiting for something to happen. You need to make your own magic through hard work, innovative thinking and by staying on top of changing technologies.

Never sit around waiting for something to happen. There is so much you can do to market your website. For example, always have a working outline of a web article ready to go on your computer. Continue to read, learn and write about the topics of your choice. Turn out good articles that your readers will find interesting. Your website traffic numbers will show steady improvement.

Keep both feet on the ground running. You should be conducting a weekly check of your website to make sure the keywords and phrases you are using are chosen well. Make changes as needed. Remember new content causes search engines to take a fresh look at your website.

Enthusiasm and excitement will produce innovative thinking. You will be alert for changes in your field of interest and be better apt to implement those changes if you are excited about what you do. If you include a blog on your website, and you should, your passion will be evident to your readers, who will come back again and again to read about what you have to say.

Imagination will open up the potential for new ideas to use Internet marketing technology. Pay attention to your random thoughts and write down those good ideas that appear and then disappear just as fast. You never know what Internet marketing technique may be discovered this way.

Beat your competition. Stay ahead of the crowd by researching just what it is they are doing to market their websites. It would be to your advantage to know if your competition is missing the keyword or keyword phrase battle leaving the door wide open for you to enter. You can often discover strategies your competition is using that you can use even better. You need to watch for changing technologies being used by your competition.

Keep good records of your marketing programs. You want to be able to sit down a week or two from now and review your traffic numbers to see what impact your efforts have made. Of course, if the numbers are worse (give them some time to work) you may want to try another approach. And if your traffic numbers have improved, think about what else you can do to complement your previous efforts.

And finally, do a Google search on your own website every few weeks to see what the most popular search engine has to say about it.

Internet marketing is not magic. It is about working smarter and harder.