Make Your Marketing Personal With a PURL

Make Your Marketing Personal With a PURL

Did you know that people are far more likely to visit a website with their name in it than a generic advertisement? Not surprisingly, this was the idea that generated the creation of pURL marketing.

pURL marketing is used by marketers to attract customers to a website. Most often this is done to promote a new product, a new show, or have customers complete a survey. While customers are visiting their completely personalized website several different pieces of traceable information are gathered about the visit.

pURLs are most often combined with direct mail marketing. Customers receive a postcard containing a URL with their real name in it, usually first and last, and of course they want to know what is going on. Marketing success prevails.

pURL Marketing Success

pURLs are a great way to market a new product or advertise an event. Since customers are highly interested in visiting the website once they see their personalized URL, response rates are extremely high. Very few people who receive pURL mailings fail to visit their site.

pURL marketing response rates are dramatically higher than other forms of traditional marketing. Purls are very versatile and can be used in a variety of different ways. Though most pURL campaigns are initially sent through direct mail via postcards, you can also promote your pURLs quite effectively through email. Both types of message delivery have proven to be successful and both can be done with relatively little expense. The incredible response rates combined with the surprising affordability of a pURL campaign make it very hard to beat.

Using pURL Marketing for a Pre-Sale or Pre-Event Campaign

Many marketers use pURLs as a way to drum up attention for a future event or product before it hits the market. These types of URLs are inexpensive …

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Internet Marketing Is Not Magic

Internet Marketing Is Not Magic

You can’t sit around waiting for something to happen. You need to make your own magic through hard work, innovative thinking and by staying on top of changing technologies.

Never sit around waiting for something to happen. There is so much you can do to market your website. For example, always have a working outline of a web article ready to go on your computer. Continue to read, learn and write about the topics of your choice. Turn out good articles that your readers will find interesting. Your website traffic numbers will show steady improvement.

Keep both feet on the ground running. You should be conducting a weekly check of your website to make sure the keywords and phrases you are using are chosen well. Make changes as needed. Remember new content causes search engines to take a fresh look at your website.

Enthusiasm and excitement will produce innovative thinking. You will be alert for changes in your field of interest and be better apt to implement those changes if you are excited about what you do. If you include a blog on your website, and you should, your passion will be evident to your readers, who will come back again and again to read about what you have to say.

Imagination will open up the potential for new ideas to use Internet marketing technology. Pay attention to your random thoughts and write down those good ideas that appear and then disappear just as fast. You never know what Internet marketing technique may be discovered this way.

Beat your competition. Stay ahead of the crowd by researching just what it is they are doing to market their websites. It would be to your advantage to know if your competition is missing the keyword or keyword phrase battle leaving …

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