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Category: ABOUT BUSINESS (Page 1 of 11)

Three Ways Of Finding A Reputable Domain Registrar

Three Ways Of Finding A Reputable Domain Registrar

The idea of having a site with yourbusinessname.com or a variation of the same is exciting for any brand. It is a testament that you have made your mark, not just on the internet, but the world. While this idea and the results are often exciting times, having knowing how to settle for the right domain company is paramount. We’ll look at the aspects that you should be aware of to avoid surprises during the journey to getting your domain name.

1. Read the fine print

Companies draft agreements that will protect them from any form of legal action. In the same way, before committing to a purchase, you want to ensure that you have critically read everything that pertains to pricing. Getting excited when you get a domain name that is priced cheaply should be a red flag. Once you commit, you will find that you’re paying for hidden charges, including high renewal rates at the risk of having your domain name taken away or hard selling things that you don’t technically need. The saying holds in business; if the deal is too good, you’ll still end up paying for it, somehow.

2. Ownership and privacy

Part of reading the fine print includes finding out who owns the domain. The WHOIS directory holds public records. You should, therefore, ensure that you check whose information is listed as some companies retain ownership without your knowledge even after purchasing the domain. In the same way, if you’re like most people who buy domains, you don’t want to have your personal information out in the open. You don’t want everyone knowing that for whatever reason, that you’re a non lawyer notary public individual wishing to open their private practice. That also includes selling your data to third-parties for various ends. Domain registrars are aware of this preference, and because asking for privacy is something that’s expected, opt for entities that offer privacy at no additional cost.

3. Available information online

Having all information about terms and conditions and privacy are an indication that a domain registrar is transparent. You want to avoid a situation where you have to call a company to send information as to what the requirements to make the purchase. It is often an indication that they are hiding something. Don’t interact with companies that almost bully you to make the initial commitment, e.g. filling a form with your contact details, before they send you the information you need to make an informed decision. It is often an indication you’re dealing with a company with hidden charges that will surprise you later.… READ MORE ...

How Packaging Can Save Your Business From Disaster

How Packaging Can Save Your Business From Disaster

How Packaging Can Save Your Business From Disaster

Image: Unsplash

Whatever you need packaging for, your items need to be well protected. This should go without saying, but mistakes can be made, and often happen. This post, courtesy of the packaging experts at Kendon Packaging, will explain why packaging, protective and otherwise, is the most important aspect of any logistical or delivery operation.

It’ll avoid damaging your bottom line

If a product reaches a consumer in a poor state, then the seller is typically liable to replace the product. Doing this over and over again due to a poor packaging strategy will damage your bottom line and suck up any profits you may be making. Even a thin layer of bubble wrap or a few ‘fragile’ stickers can help avoid this, so this extra expense should be seen as an essential to avoid embarrassing product replacements.

It’ll help your reputation

While you can’t totally avoid damage to your products while they’re being sent – thanks to the vagaries of the postal and courier system – you can help prevent needless damage on your own end.

If stories of your damaged products become the norm, your company will begin to garner a negative reputation and you’ll lose sales – an existential threat to the future of your business.

Being dependable is more and more important in today’s economy, as a huge percentage of shopping is now done online – and today’s consumer wants their goods delivered promptly and safely, especially during a high-pressure sales season such as Christmas.

It can inspire brand loyalty

Moving away from protective packaging, the overall aesthetic and branding choices you make for your packaging can make the difference between an increased pool of brand adherents and a lack of interest in your product. Cast an eye over what your competitors are doing, packaging wise, and try to carve out a niche that’ll help your brand stand out.

Whether it’s a brightly-coloured product aimed at kids or a more classily packaged item aimed at well-off adults, your niche needs to become your own.

It can boost your eco-credentials

It’s no secret that the packaging industry is leaning towards a more eco-friendly ethos, thanks to public pressure derived from the sorry state of the world’s oceans. Many leading brands such as Coca-Cola are starting, albeit slowly, a process in which they change what materials they use in their production and distribution process.

Making a switch to recycled packaging will stand you in good stead, as the global switch to more sustainable methods of consumption gathers pace. Eco-conscious consumers will be much more likely to buy your product if your packaging isn’t harmful, and if and when unrecyclable materials are banned, you’ll be ahead of the game.

How Packaging Can Save Your Business From Disaster

Image: Pixabay

They say that you shouldn’t judge a book by its cover, but many people do just that with products, simply based on their packaging. If yours is as good as it possibly can be when combined with the correct usage of protective products such as void fill … READ MORE ...

Spot A Fake Startup Entrepreneur!

Spot A Fake Startup Entrepreneur!

We’ve all been to a startup networking event and met someone who tells you that their ‘great’ idea is going to change the world, haven’t we? You stand and listen to their ambitious claims for a few minutes just to realize that they haven’t even done their homework. The idea isn’t new, or it simply won’t work. Soon, it transpires that they have done no market research yet still expect to find a co-founder.

Spot A Fake Startup Entrepreneur!

Surely these guys are just deluding themselves and not only are they wasting their own time, but also everyone else’s, but sadly today with the money sloshing around in these circles, there are more and more of them. Here are a few ways to spot the dreamers:

‘I have a unique idea’ – Let’s face it, there are 7 billion people on our planet. It is highly unlikely that any idea is unique. If you look at the stats, many of the most successful startups did not have unique propositions. It’s the implementing of the idea what matters.

 ’I have 8 other great ideas’ – A variation of the above. Steer clear. It is difficult enough to make one idea happen, even if your motivation and organisational skills are second to none! More than one spells lack of focus and not 100% passion.

‘Where are the beers?’ – Beware of ‘entrepreneurs’ who only attend networking events for free booze. They are free-loaders not entrepreneurs. It’s the content of the event that should attract real entrepreneurs, not free beers.

‘I can’t tell you anything’ – We are in ‘stealth mode’. This generally means they haven’t worked out what they are doing and are too embarrassed to admit it.

 ’My website is under construction’ – It’s fine to have a landing page for a couple of months, but it’s not okay to have a site under construction for 6 months. How difficult is it to build a website these days? Not very…

 ’I have a fixie bike’ – Having a fixie bike, a cool beard or moustache may make you a hipster but it doesn’t make you a startup founder. There are quite a lot of these species roaming the streets of Shoreditch. Good to hangout with. Bad to invest in.

 ’I only need £1M’ – Asking for unrealistic amounts of money at an early stage is a sign of naivety and sends out warning signs. Look for entrepreneurs who look for funding that is appropriate to what they need to get them to the next stage.

 ’I have been working for IBM’ – …for 20 years. Working for a corporate company, however innovative, is not entrepreneurial. Being a rebel in a corporate world is still not being entrepreneurial. It is just being rebellious. Working for a bank is definitely not being entrepreneurial, however much you embrace innovation.

 ’My mum told me it would work’ – The best validation for an idea is proof that someone will buy it. This can be achieved by creating an MVP. Then … READ MORE ...

Must-Have Business and Marketing Signage

A business’ image, its branding, is everything in this day and age. With so many businesses growing overnight in certain industries, it gets harder and harder to stand out. This is due to the fact that these businesses get their logos from the same place, have their marketing done by the same types of firms, and so they end up looking alike. One of the marketing materials that can make a big difference in branding, however, is signage. For that reason, in this article we will be discussing some of the signage like Digital Sign Boards from Retail Motion that a business cannot afford NOT to have, and some of the signage that will increase customer acquisition and sales.

Must-Have Business and Marketing Signage

Must-Have Signage

The trend that has been occurring for the past five years has been businesses thinking that they can be purely online. Though some are able to pull it off and it may make sense financially, having a store where people can physically see a product and talk to someone in person about services, still has a lot of power. If you’ve remained a physical store or outlet, and you don’t have the following signage, you need to reconsider, right away.

  • Floor mats for entrances and interiors
  • Signs compliant with the ADA
  • Signage that’s persuasive and product-specific
  • Informational Signage
  • Signs for your exterior

Floor mats can have a great impact depending on the words you select. If you study sales enough, you will be able to create a “buying mood”, right when people enter through your doors. ADA stands for “Americans with Disabilities Act” and these signs can include the braille writing on the exterior of a bathroom door. Another type of signage that you can’t miss having inside your area is persuasive signage. These include items like the red “sale price” tags, as well as buy one get one 50% off, among others. Informational signage is mostly seen in stores like Walmart where on the top of each isle you see what the isle contains, such as rice, beans, and spices or cereal, etc. The last and most important type of signage to have at your location is outdoor signage to allow the sign to not only capture people’s attention and bring them into your store, but to let them know of any specials of the day, or ongoing promotions.

In conclusion, in this article we discussed some of the signage that your place of business or location should have in order for it to be seen as a professional venue. There’s a reason why realtors and event coordinators use all five of these signs when promoting; it makes it easy for the target audience. These five are the “staple” signage to have, but there are other more powerful types such as neon signs and billboard, but these will be a lot more expensive, but in time the return on investment will pay for them.… READ MORE ...

Three Great Advantages of Buying Your First Franchise

If you want to own your own business, there are many different ways to do it. From starting a business venture with a friend or a family member to opening a lemonade stand for your children, you may be able to pick and choose the one that you really want today. Also, if you are blessed enough to carry it through, you can stand to make hundreds to thousands of dollars each year.

Three Great Advantages of Buying Your First Franchise

Starting a successful business is not always like talking about it since it requires a wide variety of effective and efficient factors to come together. In fact, to get any business off the ground, you need to make sure that you have a good reputation that people can easily trust. In short, this is usually called your brand. Building up a brand is not always easy, even the biggest brands like McDonalds and Walmart had to start from somewhere, and it can take many years for everyone to catch on to your name.

To circumvent the process of having to build up a brand, there is at least one alternative option that you may want to take advantage of, and that is buying a franchise for sale. Similar to buying the good reputation of an individual to get to the top in a particular profession, the brand of a franchise can help you in succeeding. So, what are the advantages of buying a franchise.

1. Use the Power of the Brand — Think about buying a Franchise

The mega brands like Sams and Walmart have a strong identity in the business world and in local communities today, so they can sell about anything that they want to and they can make millions of dollars at a time. In fact, virtually anything that they sell in their stores can be successful with this store’s brand backing. For instance, if the store sells a new product, people who frequent these stores will most likely buy it because Walmart and Sams only sell things that hold a certain amount of high quality items. Hence, when you buy a franchise that has a mega brand, you will have an instant success in virtually any location that you choose.

2. Training for the Business Available

Operating a business can be challenging when getting it up and running. Training people to work in certain areas of management and meeting certain standard procedures, all of which can be expensive and very time consuming as these training sessions are developed. However, with a franchise, the training is already laid out and ready to transfer to the new franchise brand owner.

3. Great Support

When the training has been completed, the franchise itself does not leave the new franchise owners to themselves to struggle through it. Instead, their role is to make sure that the franchise everything that they need. Handling cash, using a certain accounting system and the like, these professionals are usually committed to providing the support that is needed at every step … READ MORE ...

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