Nwa-entrepreneur

Business and Industry

Author: Abigail Martinez Page 2 of 47

Top Seven Pitfalls of Small Business Marketing Online

Top Seven Pitfalls of Small Business Marketing Online

Top Seven Pitfalls of Small Business Marketing Online

image source

In the modern age, many business marketing practices that once were the staple of companies worldwide, have become widely less effective. At the turn of the century, cutting edge companies began seeking opportunities on the internet, and in recent years, even small local businesses have started to follow suit.

No online Presence

Not having a website in today’s business client is like not having a store twenty years ago. A website is the online embassy of your business, your “virtual storefront”. By providing an outlet for consumers to interact with your company on the internet, you build brand reputability, awareness and yes, a larger consumer base. There are some consumers, and the number is growing rapidly each day, that solely rely on the internet for all of their functional needs, such as finding businesses and services, shopping, research etc. Without a proper online presence, you are potentially missing out on this entire demographic of web savvy consumers.

Too much direct mail/offline tactics

With so much direct mail, radio ads and newspaper advertisements floating around, the power of offline marketing has become very diluted. However, especially within the realm of local small business, the online realm provides a great opportunity to get noticed in a relatively less competitive space.

Too much PPC

While PPC is a great knockout punch for an online campaign, it can only go so far. Many marketers refer to PPC as the “crack” of online marketing. This means that while it can provide your business with a nice high point in traffic, etc. it must continuously be fed to keep you on that same level. A proper SEO campaign can provide much higher return on investment and lasting sustainability. I’m not saying PPC is a bad thing, however it should be supplemented into a large mix of tactics, and should not be your sole resource of traffic.

No social media presence

Social media is a great way to interact with consumers and potential clients. Social media provides a personal face to your business and builds trust and recognition for your brand. Without this aspect of online marketing, there is not only no way for you to interact with consumers, but no way to gauge your online presence and reputation from a social aspect online.

Website out of date

If your website was built five years ago, chances are it is out of date. By this I mean your website was probably designed using older design software and techniques and has a very dated look. This can be very off putting to consumers. Secondly, the way search engines interact with websites has changed drastically in the past few years and the way older websites were coded make it difficult for search engines to find and crawl the site. A new fresh clean website will provide your business with a cutting edge image and when your marketing efforts drive traffic to your site, they won’t turn and run.

Sending the Wrong Message

Many think of tactics such … READ MORE ...

Tips to Succeed For Your Online Retail Business

Tips to Succeed For Your Online Retail Business

Tips to Succeed For Your Online Retail Business

image source

Online retail is a fast-paced business world. The barriers to entry are low, the opportunity for mistakes high but the opportunities for second and third chances equally high.

Being successful with an online retail business is as much about opportunity as it is about business acumen. This is why seizing opportunities is essential to success with a retail business online.

Here are tips for success with an online business, based on years of personal experience, with success and otherwise, in online retail ventures:

Research. Understand the marketplace you plan to enter. Know your competition, their products and their prices. Make sure that your offer is competitive.

Understand the risk. Like any business venture, there is considerable risk. Risk only what you are prepared to lose.

Make doing business easy. Eliminate barriers to doing business. Some websites are too complex. Make yours less so, the easier it is to do business with you the better.

Use experts. Understand where your expertise lies and bring in others to do everything else. For example, while you make enjoy web development, it is probably more cost effective to use an expert to develop this while you focus on the bigger picture business plan.

Try multiple approaches. In the real world with opening a retail business expensive you tend to have the one shot. With online you can afford multiple shots. This is why it is good advice to setup multiple businesses, to get as much experience as possible, find out what you enjoy and what works best for you.

Get it right before you promote. Make sure that your website, your back end fulfillment, your priding, stock and any supporting g content such as articles and other link back tools you use are in place before you officially launch the site.

Use every possible free resource. Use Facebook, Twitter, blogging and every possible free online resource to gain traction for your business.

Encourage feedback. Real customer feedback on a website legitimizes your offer. Publish feedback from customers to show that the benefits of what you offer are real.

Change. One your website is live, use the data you gather on traffic and sales conversion rates to tweak the model. Change is good for the site and can attract more traffic.

Keep promoting. Once the business is live, do not let it rest. Get out there and promote often and widely. Be sure to pitch the business to an ever increasing net of prospects. This is the only way to really grow.

An online retail business, like any retail business, is always a work in progress. Enjoy the experience, embrace change and every day seek opportunities to extend its reach. Small steps of change can make for a very successful long-term online retail business.… READ MORE ...

Popular Misguided Beliefs Over SEO Agency: Realize The Facts

Popular Misguided Beliefs Over SEO Agency: Realize The Facts

image source

There are numerous common myths regarding SEO and also SEO service provider. A few of them are really well-known that many online marketers consider those to be true and stay with the misguided beliefs. Return on investment being the prime subject of concern, the website owners disregard the SEO myths and search for the very best SEO agency which will help them produce profits out of their web business. Here are some of the wide-spread misguided beliefs relating to the SEO company

1. The ideal SEO Company can promise top ten Rank

There are many SEO agencies who advertise top ten ranks for their clients and persuade them to choose their services. Several of the online marketers also are in the misunderstanding that using the services of one of the finest SEO service providers could make their way to perfect search rankings on the SERPs. Nonetheless the reality is the rankings are the rewards by the various search engines given to an online site looking at their quality and functionality for the users. Hence, when taking your choice for a SEO agency be sure that you go by the past performance record of the company not by their claims.

2. After the high Position is Attained it Will last for Ever

It is still a common misunderstanding for the online marketers that when they gain great rankings on the search engine result pages it will eventually last for ever. Regrettably for them, Search engine optimization is really an continuing process and you’ve got to keep the optimization operation of your website as long as you would like to carry on and be successful in your online business. The SEO agencies discover and implement newest strategies in an effort to keep the rankings on the SERPs.

3. More the amount of Inbound Links, Higher would be the Page Rank and SERP Rankings

The keys of quality one way links are still unknown to many SEO companies. Many SEO companies go on building links without checking out the value of the links; while the main search engines give priority to excellent quality, not quantity. In case you are choosing a SEO firm confirm that they provide value to links from reputable as well as related internet sites. Avoiding virtually any spammy manner of link building is just as important to be able to avoid any penalty by the major search engines.

4. More traffic Indicates More Conversion Rate

Many internet marketer promote the misconception that more number of site visitors may end up in greater conversion rate. It isn’t true always. Should your SEO Company promises you to produce more visitors, make sure that they are speaking about niche visitors. Acquiring higher rankings in search engines as well as producing more visitors are 2 different points. You may get high ranks on Search page results and obtain more web visitors to your site, but it is tough to say that it may enhance your conversion rate.

5. SEO Agency Can

READ MORE ...
5 Major Considerations When Using A Turret-Based Voice Recording Solution

5 Major Considerations When Using A Turret-Based Voice Recording Solution

Voice recording and voice trading systems have been an integral part of the financial and air traffic industries for many years. Even though 10-year-old turrets may look like outdated equipment to some 21st-century traders, they can still offer excellent performance and serve important purposes. 

5 Major Considerations When Using A Turret-Based Voice Recording Solution

But does your old voice recording solution cost too much? In order to minimize costs while getting the best ROI, you may want to consider the following points.

1. Repairs And Replacement

Each piece of voice recording equipment has a certain lifespan. Just like a used vehicle, it may start costing you more and more money over time. Meanwhile, some manufacturers may declare the equipment outdated, forcing you to get an expensive upgrade. 

According to the experts from Market Communications, you can cut costs on replacement or upgrades by finding third party end-of-life (EOL) services. Experienced EOL engineers can support your old system so you can save on the upgrade/replacement. 

2. Learning Curve

If you are spending too much time trying to teach new employees how to work with an old system, you are losing profit. If the learning curve is too high, your employees won’t be able to get as much work done as necessary.

In the modern world of staff being under pressure to get more work done, an additional learning curve can be problematic. Meanwhile, if the new employees you hire are used to working with newer systems, you may need to spend time and money re-educating them. This is often more frustrating than teaching something from scratch.

3. Problematic Communication

If your voice recording or trading system is becoming obsolete, you may be missing new opportunities and falling behind the competition. With the lack of due support, you may have to spend too much time keeping the equipment up to date and staying on par with the competitors.

In case you feel that maintaining the machinery is taking up more time than using it, your system may be costing you too much.  

4. New Technologies

Today, the trading turrets we are used to seeing on traders’ desks are gradually yielding to software-based trading systems often based in the cloud. The number of turrets is slowly decreasing.

With time, obsolete turrets will become a burden for companies while costing too much money. This hasn’t happened yet so it may make sense to keep using them as a cheaper alternative. However, it’s important to realize that they will need to be replaced at some point. 

5. Peace Of Mind

Working with old equipment may be cheaper and more convenient today. However, if the competition is making its way toward new technologies, it’s hard to maintain peace of mind. If your voice recording or trading solution is making you worry about the future too often, it’s costing you too much.

Turrets, as we know them, are likely to give way to high-tech solutions in the future. However, they are still here and can still be put to good use. Still, you must ask, are they … READ MORE ...

Want to know what Making Tax Digital is all about? An introduction to Making Tax Digital

Want to know what Making Tax Digital is all about? An introduction to Making Tax Digital

The HMRC has announced that from the 1st April 2018, all UK businesses will be required to submit all of their financial records in a digital format to the HMRC. It’s important to note that a recognised and approved accounting software will need to be used to submit the information.

The hopes and dreams of the Government are that the new “Making Tax Digital Initiative” will not only make it easier and quicker for individuals and businesses to submit accurate financial data, but it will also provide a more efficient streamlined process that should save businesses time.

Want to know what Making Tax Digital is all about? An introduction to Making Tax Digital

Do you know how the changes to Making Tax Digital will affect you?

If you are a business in the UK or overseas with an annual turnover that is over the VAT threshold, you will be required you will need to by law to submit all of your finances in a digital format to the HMRC. No businesses are exempt from the new regulations.

For a UK registered business the current VAT registration threshold for VAT is £85,000 and the new MTD For VAT rules have been devised to make it easier for taxpayers to get their tax right. All relevant VAT return data should also be linked so that it is easier for transactions to be traced from their original source.

The Government believe that by having a more efficient streamlined process will help in providing real-time filing for all individual transactions submitted to the HMRC and improve and optimise VAT completion.

Are you ready?

If you aren’t ready then now is the time to invest in appropriate Making Tax Digital Software, its essential that you do so if your company turns over more than £85,000 and is based in the UK, now is the perfect time to invest in  the new initiative which is coming into force on the 1st April.

At the same time, the Government has advised that all businesses should

take the time to ensure that all accounting records are up to date and MTD compliant.

VAT policies and practices should also be up to date and all individuals handling financial processes within your business should be aware of the Making Tax Digital Initiative. … READ MORE ...

Page 2 of 47

Powered by WordPress & Theme by Anders Norén