Three Ways Of Finding A Reputable Domain Registrar

Three Ways Of Finding A Reputable Domain Registrar

The idea of having a site with yourbusinessname.com or a variation of the same is exciting for any brand. It is a testament that you have made your mark, not just on the internet, but the world. While this idea and the results are often exciting times, having knowing how to settle for the right domain company is paramount. We’ll look at the aspects that you should be aware of to avoid surprises during the journey to getting your domain name.

1. Read the fine print

Companies draft agreements that will protect them from any form of legal action. In the same way, before committing to a purchase, you want to ensure that you have critically read everything that pertains to pricing. Getting excited when you get a domain name that is priced cheaply should be a red flag. Once you commit, you will find that you’re paying for hidden charges, including high renewal rates at the risk of having your domain name taken away or hard selling things that you don’t technically need. The saying holds in business; if the deal is too good, you’ll still end up paying for it, somehow.

2. Ownership and privacy

Part of reading the fine print includes finding out who owns the domain. The WHOIS directory holds public records. You should, therefore, ensure that you check whose information is listed as some companies retain ownership without your knowledge even after purchasing the domain. In the same way, if you’re like most people who buy domains, you don’t want to have your personal information out in the open. You don’t want everyone knowing that for whatever reason, that you’re a non lawyer notary public individual wishing to open their private practice. That also includes selling your data to third-parties for various ends. Domain registrars …

Three Ways Of Finding A Reputable Domain Registrar Read More
How Packaging Can Save Your Business From Disaster

How Packaging Can Save Your Business From Disaster

How Packaging Can Save Your Business From Disaster

Image: Unsplash

Whatever you need packaging for, your items need to be well protected. This should go without saying, but mistakes can be made, and often happen. This post, courtesy of the packaging experts at Kendon Packaging, will explain why packaging, protective and otherwise, is the most important aspect of any logistical or delivery operation.

It’ll avoid damaging your bottom line

If a product reaches a consumer in a poor state, then the seller is typically liable to replace the product. Doing this over and over again due to a poor packaging strategy will damage your bottom line and suck up any profits you may be making. Even a thin layer of bubble wrap or a few ‘fragile’ stickers can help avoid this, so this extra expense should be seen as an essential to avoid embarrassing product replacements.

It’ll help your reputation

While you can’t totally avoid damage to your products while they’re being sent – thanks to the vagaries of the postal and courier system – you can help prevent needless damage on your own end.

If stories of your damaged products become the norm, your company will begin to garner a negative reputation and you’ll lose sales – an existential threat to the future of your business.

Being dependable is more and more important in today’s economy, as a huge percentage of shopping is now done online – and today’s consumer wants their goods delivered promptly and safely, especially during a high-pressure sales season such as Christmas.

It can inspire brand loyalty

Moving away from protective packaging, the overall aesthetic and branding choices you make for your packaging can make the difference between an increased pool of brand adherents and a lack of interest in your product. Cast an eye over what your competitors are doing, packaging …

How Packaging Can Save Your Business From Disaster Read More
Spot A Fake Startup Entrepreneur!

Spot A Fake Startup Entrepreneur!

We’ve all been to a startup networking event and met someone who tells you that their ‘great’ idea is going to change the world, haven’t we? You stand and listen to their ambitious claims for a few minutes just to realize that they haven’t even done their homework. The idea isn’t new, or it simply won’t work. Soon, it transpires that they have done no market research yet still expect to find a co-founder.

Spot A Fake Startup Entrepreneur!

Surely these guys are just deluding themselves and not only are they wasting their own time, but also everyone else’s, but sadly today with the money sloshing around in these circles, there are more and more of them. Here are a few ways to spot the dreamers:

‘I have a unique idea’ – Let’s face it, there are 7 billion people on our planet. It is highly unlikely that any idea is unique. If you look at the stats, many of the most successful startups did not have unique propositions. It’s the implementing of the idea what matters.

 ’I have 8 other great ideas’ – A variation of the above. Steer clear. It is difficult enough to make one idea happen, even if your motivation and organisational skills are second to none! More than one spells lack of focus and not 100% passion.

‘Where are the beers?’ – Beware of ‘entrepreneurs’ who only attend networking events for free booze. They are free-loaders not entrepreneurs. It’s the content of the event that should attract real entrepreneurs, not free beers.

‘I can’t tell you anything’ – We are in ‘stealth mode’. This generally means they haven’t worked out what they are doing and are too embarrassed to admit it.

 ’My website is under construction’ – It’s fine to have a landing page for a couple of months, but …

Spot A Fake Startup Entrepreneur! Read More

Must-Have Business and Marketing Signage

A business’ image, its branding, is everything in this day and age. With so many businesses growing overnight in certain industries, it gets harder and harder to stand out. This is due to the fact that these businesses get their logos from the same place, have their marketing done by the same types of firms, and so they end up looking alike. One of the marketing materials that can make a big difference in branding, however, is signage. For that reason, in this article we will be discussing some of the signage like Digital Sign Boards from Retail Motion that a business cannot afford NOT to have, and some of the signage that will increase customer acquisition and sales.

Must-Have Business and Marketing Signage

Must-Have Signage

The trend that has been occurring for the past five years has been businesses thinking that they can be purely online. Though some are able to pull it off and it may make sense financially, having a store where people can physically see a product and talk to someone in person about services, still has a lot of power. If you’ve remained a physical store or outlet, and you don’t have the following signage, you need to reconsider, right away.

  • Floor mats for entrances and interiors
  • Signs compliant with the ADA
  • Signage that’s persuasive and product-specific
  • Informational Signage
  • Signs for your exterior

Floor mats can have a great impact depending on the words you select. If you study sales enough, you will be able to create a “buying mood”, right when people enter through your doors. ADA stands for “Americans with Disabilities Act” and these signs can include the braille writing on the exterior of a bathroom door. Another type of signage that you can’t miss having inside your area is persuasive signage. These include items like the red …

Must-Have Business and Marketing Signage Read More

Three Great Advantages of Buying Your First Franchise

If you want to own your own business, there are many different ways to do it. From starting a business venture with a friend or a family member to opening a lemonade stand for your children, you may be able to pick and choose the one that you really want today. Also, if you are blessed enough to carry it through, you can stand to make hundreds to thousands of dollars each year.

Three Great Advantages of Buying Your First Franchise

Starting a successful business is not always like talking about it since it requires a wide variety of effective and efficient factors to come together. In fact, to get any business off the ground, you need to make sure that you have a good reputation that people can easily trust. In short, this is usually called your brand. Building up a brand is not always easy, even the biggest brands like McDonalds and Walmart had to start from somewhere, and it can take many years for everyone to catch on to your name.

To circumvent the process of having to build up a brand, there is at least one alternative option that you may want to take advantage of, and that is buying a franchise for sale. Similar to buying the good reputation of an individual to get to the top in a particular profession, the brand of a franchise can help you in succeeding. So, what are the advantages of buying a franchise.

1. Use the Power of the Brand — Think about buying a Franchise

The mega brands like Sams and Walmart have a strong identity in the business world and in local communities today, so they can sell about anything that they want to and they can make millions of dollars at a time. In fact, virtually anything that they sell in their …

Three Great Advantages of Buying Your First Franchise Read More